DIGITAL AD SPECS
BANNER ADS
A banner ad (or web banner) is a type of online advertisement that embeds a graphic on a web page to get traffic to a website.
Banner advertisements were some of the first ads published on the internet. They are designed to be eye-catching so users click on them and get redirected to an external site.
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DISPLAY ADS
Display (or banner) advertising involves putting graphical display ads across the top, bottom, and sides of a web page.
Banner ads can be static or animated. A static ad is just a plain clickable image that takes viewers to the targeted website. An animated ad serves the same purpose, the only difference is that its content is dynamic.
Google offers the largest ad display network in the world.
COMMON BANNER AD SIZES
Size matters when you are doing online advertising.
Using the correct banner ad sizes can be the difference between a winning campaign and one that falls flat.
Regardless of whether you are running banner ads yourself, or someone is running them on your site, you need to know which ads generate the most impressions, clicks, and sales, across the major networks:
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Google
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Facebook
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Instagram
Every platform has its own specifications for ads. In order to get the best ROI (return on investment), it is important to know how to correctly size your ads.
I can tell you the best banner ad sizes for each platform.
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