SOCIAL SPECS

INSTAGRAM

Instagram post sizes (feed photos):

• Landscape: 1080 x 566 pixels

• Portrait: 1080 x 1350 pixels

• Square: 1080 x 1080 pixels

• Supported aspect ratios: Anywhere between 1.91:1 and 4:5

• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips:

• If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.

• When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.

• If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.

• If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”

• If your uploaded Instagram image is a different ratio, the platform will automatically crop your photo to fit a supported ratio.

 

Resource: Learn how to edit Instagram photos like a pro.

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tWITTER

Twitter image sizes for profile photos: 400 x 400 (recommended)

• Minimum image size: 200 by 200 pixels

• Maximum file size: 2MB

Twitter header photo size: 1500 x 500 pixels (recommended)

Tips:

• To future-proof the image, it’s best to use the maximum size.

• Header images are cropped to an aspect ratio of 3:1.

• Keep in mind that the way header images display changes depending on the monitor and browser being used.

Twitter images sizes for in-stream photos: 1600 x 900 pixels (recommended)

• Minimum size: 600 by 335 pixels

• Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile

• Supported formats: GIF, JPG and PNG

• Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

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Facebook

Facebook Profile picture size: 170 x 170 pixels (on most computers)

Facebook image sizes for cover photos: 851 x 315 pixels (recommended)

• Display size desktop: 820 x 312 pixels

• Display size smartphone: 640 x 360 pixels

• Minimum size: 400 x 150 pixels

• Ideal file size: Less than 100KB

Tips:

• To avoid any compression or distortion, upload a JPG or PNG file.

• Use the recommended pixel sizes for the fastest load times.

• Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.

• Don’t drag to reposition once you’ve uploaded your cover photo.

 

Resource: Get more tips on creating great Facebook cover photos.

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